Jun 06, 2014  Buy Microeconomics 5th Revised edition by Besanko, David, Braeutigam, Ronald (ISBN: 276) from Amazon's Book Store.

Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson’s Microeconomics bridges the gap between today’s theory and practice, with a strong empirical dimension that lets students tests theory and successfully apply it. With carefully crafted features and vivid examples, Goolsbee, Levitt, and Syverson’s text helps answer two critical questions students ask, 'Do people and firms really act as theory suggests?' And 'How can someone use microeconomics in a practical way?'

The authors teach in economics departments and business schools and are active empirical microeconomics researchers. Their grounding in different areas of empirical research allows them to present the evidence developed in the last 20 years that has tested and refined fundamental theories.

Their teaching and professional experiences are reflected in an outstanding presentation of theories and applications. Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson’s Microeconomics bridges the gap between today’s theory and practice, with a strong empirical dimension that lets students tests theory and successfully apply it. With carefully crafted features and vivid examples, Goolsbee, Levitt, and Syverson’s text helps answer two critical questions students ask, 'Do people and firms really act as theory suggests?' And 'How can someone use microeconomics in a practical way?' The authors teach in economics departments and business schools and are active empirical microeconomics researchers.

Their grounding in different areas of empirical research allows them to present the evidence developed in the last 20 years that has tested and refined fundamental theories. Their teaching and professional experiences are reflected in an outstanding presentation of theories and applications. Applications show how microeconomic theory informs consumer and producer decision making in real situations. These applications show the practical uses of theory today and draw on data from numerous different sources.Freakonomics essays apply economic analysis to common phenomena, helping to foster economic intuition.The first edition’s focus on empirics continues. Integration of the empirical dimension is throughout the text in examples, applications, etc.Figure It Out worked-out problems walk students through the process of how to use economic tools and analysis to think through a problem and develop its solution.Make the Grade essays point out common pitfalls that students may encounter and help them navigate through the finer point of micro theory.Optional Calculus appendices provide students with another way to understand economic theory. LaunchPadBuilt around the biggest classroom issues being faced today, LaunchPad gives students everything they need to prepare for class and exams, while giving instructors everything they need to quickly set up a course, shape the content to their syllabus, craft presentations and lectures, assign and assess homework, and guide the progress of individual students and the class as a whole. New applications throughout the text, on topics ranging from patent length and drug development to highly-paid professional athletes and the sunk cost fallacy.New Freakonomics boxes-on garbage, 3D printers, and Yelp, for example-help bridge economic concepts with the real world.New Chapter, Factor Markets (Chapter 13).

Based on instructor feedback, the authors have written a new factor markets chapter that brings together factor markets in one chapter.Revised end-of-chapter problems to provide problems for every section of the book.Figure It Out: Online! The popular Figure It Out feature has been expanded by taking 2 problems from each chapter and placing them in an interactive tutorial setting.

Video instruction guides students toward the solution of the problem step by step.LaunchPadBuilt around the biggest classroom issues being faced today, LaunchPad gives students everything they need to prepare for class and exams, while giving instructors everything they need to quickly set up a course, shape the content to their syllabus, craft presentations and lectures, assign and assess homework, and guide the progress of individual students and the class as a whole. LaunchPad featuresAn interactive e-book integrates the text and all student media, including the new Figure It Out: Online feature. LearningCurve adaptive quizzing gives individualized question sets and feedback based on each student’s correct and incorrect responses. All the questions are tied back to the e-book to encourage students to read the book in preparation for classtime and exams.The Video Assignment Tool makes it easy to assign and assess video-based activities and projects, as well as providing a convenient way for students to submit video coursework. LaunchPad Gradebook gives a clear window on performance for the whole class, for individual students, and for individual assignments.A streamlined interface helps students manage their schedule of assignments, while social commenting tools let them connect with classmates, and learn from each other. 24/7 help is a click away, accessible from a link in the upper right hand corner.

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Optional pre-built chapter units, curated by the authors, can be used as is or customized. Or choose not to use them and build your course from scratch. Book-specific instructor resources include PowerPoint sets, textbook graphics, lecture and activity suggestions, test banks, and more. Easy LMS integration into your school’s learning management system.

Chapter 1: Adventures in MicroeconomicsChapter 2: Supply and DemandChapter 3: Using Supply and Demand to Analyze MarketsChapter 4: Consumer BehaviorChapter 5: Individual and Market DemandChapter 6: Producer BehaviorChapter 7: CostsChapter 8: Supply in a Competitive MarketChapter 9: Market Power and MonopolyChapter 10: Market Power and Pricing StrategiesChapter 11: Imperfect CompetitionChapter 12: Game Theory New! Chapter 13: Factor MarketsChapter 14: Investment, Time, and InsuranceChapter 15: General EquilibriumChapter 16: Asymmetric InformationChapter 17: Externalities and Public GoodsChapter 18: Behavioral and Experimental Economics.

His research has earned him much professional recognition. In 2003, he was given a grant from the National Science Foundation. Goolsbee was named a 2006-2007 Fulbright Scholar.

He will research Internet taxation in the U.S. And European Union while spending part of the upcoming academic year at the London School of Economics and the Institute for Fiscal Studies, also in London. He has been named one of the 100 Global Leaders for Tomorrow by the World Economic Forum, a Switzerland-based group that builds parnterships between business and society. Crain's Chicago Business has named him one of it's '40 under 40' to watch. He was described by fellow University of Chicago economist and PhD classmate Steve Levitt as someone who 'asks questions people care about.'

His ability to popularize economics has made Goolsbee popular in the media. Besides his New York Times column, he appears frequently on radio, the Web and television. Topics he has commented on include: education and the success rate of terrorists, TiVo's affect on advertising, the real estate bubble, and brokers incomes. Steve Levitt is the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago, where he directs the Becker Center on Chicago Price Theory. He earned a BA from Harvard University and his PhD from MIT. He has taught at the University of Chicago since 1997.

In 2004, Levitt was awarded the John Bates Clark Medal and in 2006, he was named one of Time's magazine's '100 People Who Shape Our World.' He co-authored Freakonomics and SuperFreakonomics, and is also the co-author of the popular Freakonomics Blog. Syverson is an associate editor of the Rand Journal of Economics, an editorial board member of the B.E. Journal of Economic Analysis & Policy, and a research associate of the National Bureau of Economic Research in the Productivity, Industrial Organization, Environmental and Energy Economics, and EFG Programs. He also serves on the board of the Chicago Census Research Data Center. Prior to these appointments, Syverson was visiting scholar at the Federal Reserve Bank of Minneapolis and a mechanical engineer co-op for Loral Defense Systems and Unisys Corporations.

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